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- Title
Measuring the Job Satisfaction of Industrial Salesmen.
- Authors
CHURCHILL JR., GILBERT A.; FORD, NEIL M.; WALKER JR., ORVILLE C.
- Abstract
While the unique characteristics of the industrial salesman's role has stimulated much recent research, this uniqueness requires the development and use of occupation-specific measurement instruments. A job satisfaction measure specifically designed for industrial salesmen is presented together with norms, a detailed description of the methodology employed, and techniques to evaluate the new instrument's factor structure, reliability, and construct validity.
- Subjects
SALES personnel; JOB satisfaction; EMPLOYEE attitudes; QUALITY of work life; JOB enrichment; ROLE expectation; ATTITUDE (Psychology); BUSINESS success; ORGANIZATIONAL behavior; CREATIVE ability in business; JOB performance; ORGANIZATIONAL sociology
- Publication
Journal of Marketing Research (JMR), 1974, Vol 11, Issue 3, p254
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151140