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- Title
Sigortacılık Sektöründe Kurumsal İtibar ve Tüketici Güveni.
- Authors
KOÇ, Fatih
- Abstract
Trust is a fundamenal factor affecting the relationship between firm and consumer, specifically in the insurance industry. Another factor influencing the development of trust is perceived firm reputation by the consumers. This study offers a model focusing on this relationship between trust and firm reputation. Further, antecedents of firm reputation is also considered in the model. Antecendents of firm reputation are customer satisfacton, perceived service quality and perceived value. The survey was conducted on public officer in Burhaniye, Edremit and Havran districts of Balıkesir province. 348 people selected by convenience sampling method was interview by face to face. Starting from the research model, effects of antecedents of firm reputation on firm reputation and effect of firm reputation on consumer trust were analyzed by using Structrual Equation Modeling (SEM). According to the analysis results, it was found that antecedents of reputation affected positively to reputation and reputation affected positively to consumer trust.
- Publication
Journal of Administrative Sciences / Yonetim Bilimleri Dergisi, 2015, Vol 13, Issue 26, p63
- ISSN
1304-5318
- Publication type
Article