Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleConsuming a Transfusion of Fashion: Constructing Hybrid Identity amongst the Third Generation British Indian Community.AuthorsTakhar, Amandeep; Chitakunye, DavidAbstractThe article focuses on a study that explores how migrating communities, particularly British Indians consume a transfusion of clothing and fashion.SubjectsUNITED Kingdom; IMMIGRANTS; CLOTHING &; dress; FASHIONPublicationAdvances in Consumer Research, 2016, Vol 44, p761ISSN0098-9258Publication typeArticle