Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe Fluency of Consumer Incidental Emotion on Nine-Ending Prices.AuthorsShih-Chieh Chuang; Yin-Hui Cheng; Chia-Jung Chang; Chien-Jung Huang, MollyAbstractAn abstract of the article "The Fluency of Consumer Incidental Emotion on Nine-Ending Prices," by Shih-Chieh Chuang, National Chung, Yin-Hui Cheng, and Chia-Jung Chang is presented.SubjectsCONSUMER behaviorPublicationAdvances in Consumer Research, 2011, Vol 39, p710ISSN0098-9258Publication typeAbstract