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- Title
Resilience Amidst Adversity: A Qualitative Exploration of Black Entrepreneurs in South Metro Atlanta.
- Authors
Prieto, Leon C.; Vincent, Vinod; Davis, Everod A.; Chacko, Jacob
- Abstract
In this qualitative study, we explore the resilience and innovation of Black entrepreneurs in South Metro Atlanta amidst systemic financial constraints and racial discrimination. Our investigation reveals not only the obstacles these business owners face but also their strategic responses to such challenges, especially during the tumultuous times of the COVID-19 pandemic. Highlighting the indispensable role of community support and the necessity for inclusive policies, our findings offer actionable insights for fostering an environment where African American businesses can thrive. This study serves as a roadmap for policymakers, stakeholders, and scholars to understand and support the dynamic landscape of Black entrepreneurship.
- Subjects
BLACK people; RED tape; RACE discrimination; COVID-19 pandemic; COMMUNITY support
- Publication
Journal of Applied Business & Economics, 2024, Vol 26, Issue 1, p114
- ISSN
1499-691X
- Publication type
Article
- DOI
10.33423/jabe.v26i1.6826