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- Title
Geodemographics as a tool for targeting neighbourhoods in public health campaigns.
- Authors
Petersen, Jakob; Gibin, Maurizio; Longley, Paul; Mateos, Pablo; Atkinson, Philip; Ashby, David
- Abstract
Geodemographics offers the prospects of integrating, modelling and mapping health care needs and other health indicators that are useful for targeting neighbourhoods in public health campaigns. Yet reports about this application domain has to date been sporadic. The purpose of this paper is to examine the potential of a bespoke geodemographic system for neighbourhood targeting in an inner city public health authority, Southwark Primary Care Trust, London. This system, the London Output Area Classification (LOAC), is compared to six other geodemographic systems from both governmental and commercial sources. The paper proposes two new indicators for assessing the performance of geodemographic systems for neighbourhood targeting based on local hospital demand data. The paper also analyses and discusses the utility of age- and sex standardisation of geodemographic profiles of health care demand.
- Subjects
LONDON (England); ENGLAND; GEODEMOGRAPHICS; PUBLIC health; NEIGHBORHOODS; MEDICAL care; HEALTH status indicators; URBAN health
- Publication
Journal of Geographical Systems, 2011, Vol 13, Issue 2, p173
- ISSN
1435-5930
- Publication type
Article
- DOI
10.1007/s10109-010-0113-9