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- Title
The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities.
- Authors
Kraak, Vivica I.; Kumanyika, Shiriki K.; Story, Mary
- Abstract
Public- and private-sector initiatives to promote healthy eating and physical activity, called 'healthy lifestyles', are a relatively recent response to the global obesity pandemic. The present paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public-private partnerships designed to reach young people. We discuss aspects of these initiatives and partnerships from three perspectives: (i) the potential for commercial marketing practices to have a favourable influence on reversing global obesity trends (termed prospects); (ii) unresolved dilemmas and challenges that may hinder progress (termed pitfalls); and (iii) the implementation and evaluation of coordinated and systematic actions (termed priorities) that may increase the likelihood that commercially marketed healthy-lifestyle initiatives and public-private partnerships can make a positive contribution to reverse the rise in overweight and obesity among young people globally.
- Subjects
OVERWEIGHT persons; PUBLIC-private sector cooperation; HEALTH; NUTRITION disorders; LIFESTYLES
- Publication
Public Health Nutrition, 2009, Vol 12, Issue 11, p2027
- ISSN
1368-9800
- Publication type
Article
- DOI
10.1017/S1368980009990267