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- Title
Navigating the digital age: The need for online‐specific gambling marketing regulations.
- Authors
Rossi, Raffaello; Nairn, Agnes
- Abstract
The article stresses the need for online-specific gambling marketing regulations in the United Kingdom (UK). It argues that current advertising codes are ill-equipped to deal with online gambling advertising techniques and cautions about the enforcement challenges brought by advancements in artificial intelligence (AI). It calls for policymakers to restrict gambling marketing and establish a database where online gambling advertisements are stored.
- Subjects
UNITED Kingdom; GAMBLING laws; COMPULSIVE behavior -- Risk factors; MARKETING laws; SOCIAL media; POLICY sciences; GOVERNMENT policy; COMPULSIVE behavior; INTERNET; GAMBLING; ADVERTISING; GOVERNMENT regulation
- Publication
Addiction, 2024, Vol 119, Issue 9, p1659
- ISSN
0965-2140
- Publication type
Article
- DOI
10.1111/add.16578