We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
The Value of Product Attributes, Brands and Private Labels: An Analysis of Frozen Seafood in Germany.
- Authors
Bronnmann, Julia; Asche, Frank
- Abstract
It is well known that the price of a food in general and fish in particular is a function of a number of attributes such as species, product form, processing form and size. However, limited attention has been given to the influence of private labels, production method, eco-labels and promotions. We use a unique dataset which identifies these attributes in the German seafood market. We estimate a hedonic price function, and our results highlight the importance of brand and labels for seafood prices in Germany. Our results also suggest that private label products are discounted by 20%, while branded products achieve substantial price premiums, as do fish products from aquaculture.
- Subjects
FROZEN seafood; ECO-labeling; SEAFOOD; FROZEN seafood industry; AQUACULTURE; PRICES; ECONOMICS
- Publication
Journal of Agricultural Economics, 2016, Vol 67, Issue 1, p231
- ISSN
0021-857X
- Publication type
Article
- DOI
10.1111/1477-9552.12138