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- Title
ANÁLISE DA CAPACIDADE DE INOVAÇÃO DAS EMPRESAS PREMIADAS NO PNI.
- Authors
Domingues Bom, Taynara Ribeiro; Rodrigues Coelho, Roberta; Oliveira Lucena, Eliane; dos Santos Yaya, Miguel Lucas; Rosa, Eduarda; de Oliveira Rodrigues, Guilherme
- Abstract
This study addresses the innovation capacity of the winning companies of the National Innovation Prize, with the aim of analyzing their characteristics and innovative experiences. Using a multiple case study and exploratory research, business professionals were interviewed, and secondary information was analyzed. The results highlighted that the awarded companies possess distinct capabilities in innovation, such as agile product development, speed in market entry, and sustainable competitive advantage attainment. It is concluded that innovation capacity is essential for business success, and the analysis of these capacities can provide valuable insights for other organizations seeking to enhance their innovation strategies.
- Subjects
BUSINESSPEOPLE; BUSINESS success; INNOVATION management; COMPETITIVE advantage in business; MARKET entry
- Publication
Revista Foco (Interdisciplinary Studies Journal), 2024, Vol 17, Issue 3, p1
- ISSN
1981-223X
- Publication type
Article
- DOI
10.54751/revistafoco.v17n3-094