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- Title
The Technology Innovation Act of 1980, Ancillary Legislation, Public Policy, and Marketing: The Interfaces.
- Authors
Steele, Thomas J.; Schwendig, W. Lee
- Abstract
Looks at the role of marketing in technology transfer in the United states with reference to the Technology Innovation Act of 1980. References to related studies; Discussion of the connection between technology transfer and marketing; Description of study; Findings.
- Subjects
UNITED States; TECHNOLOGY transfer; LEGISLATION; MARKETING
- Publication
Journal of Public Policy & Marketing, 1990, Vol 9, Issue 1, p167
- ISSN
0743-9156
- Publication type
Article