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- Title
The Social Consequences of Marketing: Macromarketing and Public Policy.
- Authors
Nason, Roger W.
- Abstract
The study of the social consequences of marketing actions, the understanding of the causal factors underlying those consequences, and the analysis of corrective strategy form a central thrust of macromarketing. The analysis of these consequences and the design of appropriate public polity is directly related to macromarketing analysis, while implementation goes beyond its scope. A simple classification of the social consequences of marketing is presented as a basis for elaborating causal factors and for exploring directions for public policy.
- Subjects
MARKETING; RESEARCH; SOCIAL impact; SOCIAL policy; SOCIAL marketing; POLITICAL planning; MARKETING strategy; GOVERNMENT policy; CLASSIFICATION
- Publication
Journal of Public Policy & Marketing, 1989, Vol 8, Issue 1, p242
- ISSN
0743-9156
- Publication type
Article