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- Title
Reflection and Retrospection: Searching for Visions in Marketing.
- Authors
Fisk, George
- Abstract
The article reviews several books pertaining to marketing including "Statistical Techniques in Market Research," by Robert Ferber, "Market Research and Analysis," by Lyndon O. Brown, and "Marketing and the Quality of Life Interface," edited by A. Coskun Samli.
- Subjects
STATISTICAL Techniques in Market Research (Book); FERBER, Robert; MARKET Research &; Analysis (Book); BROWN, Lyndon O.; MARKETING &; the Quality of Life Interface (Book); SAMLI, A. Coskun; NONFICTION
- Publication
Journal of Marketing, 1999, Vol 63, Issue 1, p115
- ISSN
0022-2429
- Publication type
Book Review
- DOI
10.2307/1252005