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Replication Research in the Social Sciences.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
A Sign is Just a Sign.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 94
- By:
- Publication type:
- Article
The 4P classification of the marketing mix revisited.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 83, doi. 10.1177/002224299205600407
- By:
- Publication type:
- Article
REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 100
- By:
- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 98
- By:
- Publication type:
- Article
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 97
- By:
- Publication type:
- Article
Segmenting customers in mature industrial markets.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 72, doi. 10.1177/002224299205600406
- By:
- Publication type:
- Article
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 96
- By:
- Publication type:
- Article
A model of marketing knowledge use within firms.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 53, doi. 10.1177/002224299205600405
- By:
- Publication type:
- Article
First-mover advantage: A synthesis, conceptual framework, and research propositions.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 33, doi. 10.1177/002224299205600404
- By:
- Publication type:
- Article
The development and test of a model of transaction negotiation.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 18, doi. 10.1177/002224299205600403
- By:
- Publication type:
- Article
The changing role of marketing in the corporation.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 1, doi. 10.1177/002224299205600402
- By:
- Publication type:
- Article
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 101
- By:
- Publication type:
- Article