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- Title
Buying Group Structure: Constriction at the Top.
- Authors
McCabe, Donald L.
- Abstract
The author evaluates opposing views of the relation between environmental uncertainty and buying group structure. In an empirical study of buying group structures among airlines and producers of corrugated shipping containers, support is found for the hypothesis that high levels of uncertainty lead to a constriction of decision-making authority.
- Subjects
PURCHASING groups; PURCHASING management; MARKETING management; DECISION making; PURCHASING power; DECISION making in marketing; AUTHORITY; CONTINGENCY theory (Management); BUSINESS research
- Publication
Journal of Marketing, 1987, Vol 51, Issue 4, p89
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1251250