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- Title
A Theoretical Model for the Study of Product Importance Perceptions.
- Authors
Bloch, Peter H.; Richins, Marsha L.
- Abstract
Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a framework for the analysis of product importance perceptions. Two forms of the construct are identified, and the antecedents of and responses to product importance are specified. Implications for consumer research and marketing management are discussed.
- Subjects
CONSUMER research; CONSUMER attitudes; CONSUMER behavior research; COMMERCIAL products; MARKETING management; PRODUCT management research; MARKETING research; BUSINESS logistics; LATENT variables; EDUCATION
- Publication
Journal of Marketing, 1983, Vol 47, Issue 3, p69
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298304700308