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- Title
17. RESEARCH AND FORECASTING.
- Authors
LaPlaca, Peter J.; Lamb, Charles; Walker, Bruce J.; Kahler, Ruel; Michman, R. D.; Spencer, Ulric M.; Penn, William S.
- Abstract
The article contains abstracts about research and forecasting related the field of marketing. They include "Developing an Image of the Store Loyal Customer," by Peter J. LaPlaca, "How Lifestyle Segmentation Selects Prospects from Zips," by Bruce J. Walker, and "Demand Artifacts in Laboratory Experiments in Consumer Research," by Charles Lamb.
- Subjects
MARKETING; CONSUMER behavior; CONSUMER attitudes; BRAND loyalty; MARKET segmentation; RETAIL stores; SUPPLY &; demand
- Publication
Journal of Marketing, 1975, Vol 39, Issue 4, p105
- ISSN
0022-2429
- Publication type
Abstract