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- Title
Limitations of Supermarkets in Spain.
- Authors
Guerin, Joseph R.
- Abstract
Will successful marketing institutions in economically advanced nations succeed when introduced into less developed economies? A study of Spain's recent experience with supermarkets reveals some of the roadblocks that hold back the adoption of new marketing institutions.
- Subjects
SPAIN; SUPERMARKETS; RETAIL industry; ECONOMIC activity; SPANISH economy, 1918-1975; ECONOMIC development; ECONOMIC conditions in developing countries; GROCERY industry; ECONOMIC policy; RETAIL stores; ECONOMIC demand; ECONOMICS
- Publication
Journal of Marketing, 1964, Vol 28, Issue 4, p22
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249566