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- Title
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Curran, Kenneth J.; Howard, Marshall C.
- Abstract
The article presents information on legal developments in marketing relative to the regulation of channels of distribution. One of the developments describes the case of United States v. Chrysler Corp, which focuses on the agreement by importers and distributers of foreign make automobiles not to demand exclusive dealing from their distributers and dealers. The case of United States v. General Motors Corp., which focuses on the amount of control a manufacturer can exert over the dealer when deciding to whom the dealer can sell, is also cited.
- Subjects
UNITED States; MARKETING channels; TRADE regulation; INDUSTRIAL relations; DEALS; COMPETITIVE advantage in business; ACTIONS &; defenses (Law); AUTOMOBILE industry; PHYSICAL distribution of goods; CHRYSLER Corp. (1925-1998); GENERAL Motors Corp.
- Publication
Journal of Marketing, 1963, Vol 27, Issue 4, p83
- ISSN
0022-2429
- Publication type
Article