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- Title
What Does Automation Mean to the Marketing Man?
- Authors
Head, G. W.
- Abstract
The subject of automation in business has had extended coverage in the business press during recent months. Electronics has also captured the imagination of marketing men, but the areas for automation have not been clearly defined. This article answers some important questions and gives specific results that have been obtained.
- Subjects
AUTOMATION; DATA tapes; MARKETING planning; INNOVATION adoption; TECHNOLOGICAL innovations; OFFICE practice automation; AUTOMATION &; economics; MARKETING management; DIFFUSION of innovations; ATTITUDES toward technology; CHANGE management; MARKETING strategy
- Publication
Journal of Marketing, 1960, Vol 24, Issue 4, p35
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248402