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- Title
12. HISTORY AND TRENDS.
- Authors
Hollander, Stanley C.; Uleman, T.
- Abstract
A number of abstracts are presented for articles pertaining to the history and trends of marketing. They include "Trends in Class Fertility in Western Nations," "Frontiers and Forms of Enterprise: The Case of the North Pacific 1785-1825," and "Electronics: What's Coming After the Missile Age?"
- Subjects
MARKETING; ECONOMIC trends; HUMAN fertility statistics; SOCIAL classes; BUSINESS enterprises; ELECTRONICS; BALLISTIC missiles
- Publication
Journal of Marketing, 1958, Vol 23, Issue 2, p200
- ISSN
0022-2429
- Publication type
Abstract