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- Title
CANAL DE COMERCIALIZACIÓN DE LA MALANGA QUE SE PRODUCE EN EL MUNICIPIO DE ACTOPAN Y SU ÁREA DE INFLUENCIA.
- Authors
DE JESÚS ÁLVAREZ HERNANDEZ, IVÁN; DÍAZ RAMOS, MARCO ANTONIO; SÁNCHEZ URANGA, RAMIRO; FERNÁNDEZ VIVEROS, JOSÉ ANTONIO; VILLEGAS NARVAEZ, JAZMÍN
- Abstract
Taro is considered one of the species of roots and tubers with great potential in the tropics. The Taro Coco is distinguished by being rich in carbohydrates, fats ad amino acids; It has a high content of thiamine, riboflavin, vitamin C and iron, it is an excellent food for its protein content. Its physical characteristics are; Cormorant, leaves and inflorescences and is cultivated in soils with sufficient humidity. The field research to obtain the results of the marketing channel proposed, involved developing the interview technique; Applied to producers, exporters and marketers of the congregations of La Bocanita, La Esperanza, Santa Rosa and idols in the municipality of Contopan, Veracruz. The Secretary of Rural Agricultural Development and Fisheries (2010) through the Veracruz commission of Agricultural Marketing, says that in Veracruz the viability of taro production in sugarcane soils, wetlands and swamps of Veracruz, is highly guaranteed. According to (Pelton, Strutton, Lumpkin, 2005) "A product is a unique set of intangible and tangible attributes offered in bulk to customers. The marketing channels create value via the acquisition, use and disposition of products and services". On the other hand - "It is possible to define a distribution channel as the exchange relationships that create customer value in the acquisition, consumption or disposition of products or services" (Pelton, Strutton, Lumpkin, 2005). "It is necessary to consider the design of channels as a strategic decision, based on the selection criteria of the channels as they are;" Market coverage, control and costs "(Fisher, 2004). Within the agricultural economy can be located the discipline of agribusiness that focuses on transactions between the different links of agro-industrial value chains. Taro farmers often consider marketing as their biggest problem. Successful marketing requires learning new skills, new techniques, and new ways to get information. With the research carried out it was detected in the first place that the main market of the taro that is produced in the commune of Contopan and its area of influence; It is international, so it is exported in fresh to be transformed into flours that will be converted into cereals or frying in the countries of; New York, Miami, Los Angeles, Canada, Houston and Hong Kong.
- Publication
Revista Ciencia Administrativa, 2017, p1
- ISSN
1870-9427
- Publication type
Article