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- Title
The Study on the Adjustment and Key Elements of the International Communication Strategy of TV & Radio of China.
- Authors
Yu Li
- Abstract
China pays great emphasis on the international communication of TV& Radio. On one hand, the efforts on the project are magnificent. On the other hand, the effects achieved are not so clear. With the development of media technology and the internet, the international communication of TV & Radio of China meets new chance. So it should make full use of the opportunity to adjust the strategy and gain breakthrough.
- Publication
China Media Report Overseas, 2014, Vol 10, Issue 4, p79
- ISSN
1557-1351
- Publication type
Article