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- Title
What Have you Done for me Lately? Release of Information and Strategic Manipulation of Memories.
- Authors
Sarafidis, Yianis
- Abstract
How should a rational agent (politician/employee/advertiser) release information in order to manipulate the memory imperfections of his forgetful assessor (electorate/supervisor/consumer)? This article attempts to answer this question using a memory model based on the principles of recency, similarity and repetition. I show that the problem of a rational agent who releases information to a forgetful assessor can be modelled as a standard dynamic optimisation problem and we describe the properties of the optimal profile for releasing information. The theoretical results are applicable in a wide range of social and economic contexts, such as political campaigns, employee performance evaluations and advertising strategies.
- Subjects
ATTENTION span; MEMORY; BOUNDED rationality; HUMAN behavior; ATTENTION; SELF-protective behavior; BEHAVIORAL research; MILITARY strategy
- Publication
Economic Journal, 2007, Vol 117, Issue 518, p307
- ISSN
0013-0133
- Publication type
Article
- DOI
10.1111/j.1468-0297.2007.02019.x