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A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.
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- Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59
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- Article
Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions.
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- Interfaces, 2018, v. 48, n. 3, p. 247, doi. 10.1287/inte.2017.0937
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- Article