Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleEditorial.AuthorsEgan, JohnSubjectsEDITORIALS; CONFERENCES &; conventions; MARKETING; UNIVERSITY of Southampton; FUTURES studies; DOCTORAL students; BRANDING (Marketing)PublicationMarketing Review, 2012, Vol 12, Issue 3, p219ISSN1469-347XPublication typeArticleDOI10.1362/146934712X13420906885278