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- Title
Community Impact of a Localized Smoking Cessation Contest.
- Authors
Lando, Harry A.; Loken, Barbara; Howard-Pitney, Beth; Pechacek, Terry
- Abstract
The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers. (Am J Public Health 1990;80:601-603.)
- Subjects
SMOKING cessation; COMMUNITY involvement; SMOKING; PUBLIC health; HEALTH &; welfare funds; CONTESTS; COST effectiveness; TOBACCO use
- Publication
American Journal of Public Health, 1990, Vol 80, Issue 5, p601
- ISSN
0090-0036
- Publication type
Article
- DOI
10.2105/AJPH.80.5.601