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- Title
Love and looks: A discourse of romantic love and consumer culture.
- Authors
de Jong, Michelle; Collins, Anthony
- Abstract
This article explores young South African women's constructions of the relationship between love and physical attractiveness. How these discourses are facilitated by an emerging South African consumer culture and the proliferation of mass media images which has accompanied this cultural change will also be discussed. This research took place among South African women between the ages of 18 and 25. Data was collected using focus groups and semistructured interviews and was analysed using discourse analysis. One of the common ideas structuring the young women's speech in the interviews and focus groups was the importance of physical attractiveness in romantic relationships both as a prerequisite for feelings of sexual desire and for subjective experiences of self-worth.
- Subjects
ROMANTIC love; SEXUAL attraction; CONSUMER culture theory; SOCIAL change; FOCUS groups
- Publication
Acta Academica, 2017, Vol 49, Issue 1, p84
- ISSN
0587-2405
- Publication type
Article
- DOI
10.18820/24150479/aa49i1.5