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- Title
A Comparison of the Competitiveness of the Two Coastal Tourist Destinations.
- Authors
Maravić, Maja Uran; Gračan, Daniela; Zadel, Zrinka
- Abstract
The main goal of this paper is to assess the competitiveness of the two coastal tourist (micro) destinations - Portorož, Slovenia and Opatija, Croatia. The paper focuses on the current state of competitiveness of these two destinations, assessed by group of senior tourist students that visited both destinations. The approach and methodology are based on the different destination competitiveness models. For the purpose of the assessment of competitiveness of these two micro destinations, the integrated instrument of the destination competitiveness was developed and tested for its face validity. These two destinations were chosen because they have a similar history of development as well as tourist offer. The research results confirm the main hypothesis and majority of supporting hypothesis that Portoroz is more competitive destination than Opatija.
- Subjects
OPATIJA (Opatija, Croatia); TOURIST attractions; ECONOMIC competition; TOURISM management; COMPARATIVE studies
- Publication
Nase More, 2015, Vol 62, Issue 4, p120
- ISSN
0469-6255
- Publication type
Article
- DOI
10.17818/NM/2015/4.12