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DESIGNING NEW OUTPATIENT HEALTH SERVICES: LINKING SERVICE FEATURES TO SUBJECTIVE CONSUMER PERCEPTIONS.
- Published in:
- Journal of Health Care Marketing, 1983, v. 3, n. 3, p. 8
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- Publication type:
- Article
Channel design, coordination, and performance: Future research directions.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 223, doi. 10.1007/s11002-010-9105-2
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- Publication type:
- Article
Putting one-to-one marketing to work: Personalization, customization, and choice.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 305, doi. 10.1007/s11002-008-9056-z
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- Publication type:
- Article
Choice Models and Customer Relationship Management.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2
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- Publication type:
- Article
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.
- Published in:
- Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179
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- Publication type:
- Article
Consumer Inventory Sensitivity and the Postpromotion Dip.
- Published in:
- Marketing Letters, 1996, v. 7, n. 1, p. 77, doi. 10.1007/BF00557313
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- Publication type:
- Article
A Research Agenda for Making Scanner Data More Useful to Managers.
- Published in:
- Marketing Letters, 1994, v. 5, n. 4, p. 395, doi. 10.1007/BF00999213
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- Publication type:
- Article
A Replication and Extension of the Dickson and Sawyer Price-Awareness Study.
- Published in:
- Marketing Letters, 1994, v. 5, n. 1, p. 31, doi. 10.1007/BF00993956
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- Publication type:
- Article
Sales Promotion: The Long and the Short of It.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 81, doi. 10.1007/BF00436151
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- Publication type:
- Article
It's More Than the Money! Hedonic and Symbolic Responses to Monetary and Non-Monetary Promotions.
- Published in:
- 1998
- By:
- Publication type:
- Proceeding
Behavioral Research Using Scanner Data.
- Published in:
- 1994
- By:
- Publication type:
- Proceeding
An Optimal Contact Model for Maximizing Online Panel Response Rates.
- Published in:
- Management Science, 2009, v. 55, n. 5, p. 727, doi. 10.1287/mnsc.1080.0969
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- Publication type:
- Article
Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 1, p. 44, doi. 10.1177/002224298304700105
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- Publication type:
- Article
THE EFFECTS OF NEGOTIATOR PREFERENCES, SITUATIONAL POWER, AND NEGOTIATOR PERSONALITY ON OUTCOMES OF BUSINESS NEGOTIATIONS.
- Published in:
- Academy of Management Journal, 1985, v. 28, n. 1, p. 9, doi. 10.2307/256058
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- Publication type:
- Article
Challenges and Opportunities in Multichannel Customer Management.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559
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- Publication type:
- Article
The Showrooming Phenomenon: It's More than Just About Price.
- Published in:
- Journal of Interactive Marketing, 2017, v. 38, p. 29, doi. 10.1016/j.intmar.2017.01.003
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- Publication type:
- Article
On Estimating Current-customer Equity Using Company Summary Data: Comment.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 15, doi. 10.1016/j.intmar.2010.12.002
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- Publication type:
- Article
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 70, doi. 10.1016/j.intmar.2008.10.005
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- Publication type:
- Article
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 2, p. 157, doi. 10.1016/j.intmar.2009.02.005
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- Publication type:
- Article
MARKETPLACE NEXT-PRODUCT-TO-BUY MODELS FOR CROSS-SELLING APPLICATIONS.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 59, doi. 10.1002/dir.10038
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- Publication type:
- Article
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment.
- Published in:
- Marketing Science, 2016, v. 35, n. 2, p. 201, doi. 10.1287/mksc.2015.0923
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- Publication type:
- Article
Report of the Marketing Science Editorial Review Committee.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 159, doi. 10.1287/mksc.2013.0843
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- Publication type:
- Article
Database Submission The ISMS Durable Goods Data Sets.
- Published in:
- Marketing Science, 2012, v. 31, n. 6, p. 1008, doi. 10.1287/mksc.1120.0726
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- Publication type:
- Article
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
- Published in:
- Marketing Science, 2012, v. 31, n. 2, p. 216, doi. 10.1287/mksc.1110.0687
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- Publication type:
- Article
Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses.
- Published in:
- Marketing Science, 2005, v. 24, n. 1, p. 12, doi. 10.1287/mksc.1040.0077
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- Publication type:
- Article
CONSUMER PROMOTIONS AND THE ACCELERATION OF PRODUCT PURCHASES.
- Published in:
- Marketing Science, 1985, v. 4, n. 2, p. 147, doi. 10.1287/mksc.4.2.147
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- Publication type:
- Article
Free Shipping Promotions and Product Returns.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 640, doi. 10.1177/0022243720921812
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- Publication type:
- Article
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466
- By:
- Publication type:
- Article
THE ABILITY OF NASH'S THEORY OF COOPERATIVE GAMES TO PREDICT THE OUTCOMES OF BUYER-SELLER NEGOTIATIONS: A DYAD-LEVEL TEST.
- Published in:
- Management Science, 1986, v. 32, n. 4, p. 480, doi. 10.1287/mnsc.32.4.480
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- Publication type:
- Article
How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 2, p. 166, doi. 10.1177/00222429211012106
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- Publication type:
- Article
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 44, doi. 10.1509/jm.10.0522
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- Publication type:
- Article
Decision Process Evolution in Customer Channel Choice.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 6, p. 72, doi. 10.1509/jm.09.0362
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- Publication type:
- Article
Revenue Premium as an Outcome Measure of Brand Equity.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 4, p. 1, doi. 10.1509/jmkg.67.4.1.18688
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- Publication type:
- Article
Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 71, doi. 10.1509/jmkg.65.1.71.18132
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- Publication type:
- Article
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 44, doi. 10.1509/jmkg.65.1.44.18130
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- Publication type:
- Article
Promotional Elasticities and Category Characteristics.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 2, p. 17, doi. 10.1177/002224299606000202
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- Publication type:
- Article
Overcoming the 'recency trap' in customer relationship management.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 320, doi. 10.1007/s11747-012-0312-7
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- Publication type:
- Article
Refocusing loyalty programs in the era of big data: a societal lens paradigm.
- Published in:
- Marketing Letters, 2020, v. 31, n. 4, p. 405, doi. 10.1007/s11002-020-09523-x
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- Publication type:
- Article
The past, present, and future of brand research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 151, doi. 10.1007/s11002-020-09524-w
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- Publication type:
- Article
The interrelationships between brand and channel choice.
- Published in:
- Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
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- Publication type:
- Article
Consumer Response to Information that Presents a Range of Possible Performance Levels for a New Product: The Case of Solar Water Heaters.
- Published in:
- Journal of Consumer Affairs, 1983, v. 17, n. 1, p. 81, doi. 10.1111/j.1745-6606.1983.tb00293.x
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- Publication type:
- Article
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment.
- Published in:
- Review of Marketing Science, 2003, v. 1, p. 1
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- Publication type:
- Article
Customer Channel Migration.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 60, doi. 10.1509/jmkr.45.1.60
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- Publication type:
- Article
Decomposition of the Sales Impact of Promotion-Induced Stockpiling.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 450, doi. 10.1509/jmkr.44.3.450
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- Publication type:
- Article
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 204, doi. 10.1509/jmkr.43.2.204
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- Publication type:
- Article
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 389, doi. 10.1509/jmkr.40.4.389.19392
- By:
- Publication type:
- Article
The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 339, doi. 10.1509/jmkr.41.3.339.35992
- By:
- Publication type:
- Article
The Effect of Promotion on Consumption: Buying More and Consuming It Faster.
- Published in:
- Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 390, doi. 10.2307/3152036
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- Publication type:
- Article
The Effects of Advertising on Brand Switching and Repeat Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 28, doi. 10.2307/3151944
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- Publication type:
- Article
An Alternative Explanation for Lower Repeat Rates After Promotion Purchases.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 205, doi. 10.2307/3172606
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- Publication type:
- Article