Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleOf Mugs and Marketing.AuthorsRennie, DrummondAbstractPresents a response by Drummond Rennie to a letter to the editor about the article 'Of Mugs and Marketing,' by J. H. Goldstein in the 1991 issue of the 'Journal of the American Medical Association.'SubjectsLETTERS to the editor; MARKETINGPublicationJAMA: Journal of the American Medical Association, 1991, Vol 266, Issue 20, p2831ISSN0098-7484Publication typeArticleDOI10.1001/jama.1991.03470200042019