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- Title
Lessons Learned to Increase the Digital Startups Success Rate.
- Authors
Mukti, Iqbal Yulizar; Wibowo, Ari Purno Wahyu; Galih, Savitri
- Abstract
Purpose: The purpose of this paper is to explores the lessons learned to increase the startups' success rate based on a case study in Selurup, a digital startup worked on food delivery services. Design/methodology/approach: To systematically identified the lessons learned, this paper adopts the hypothesis-driven entrepreneurship framework. Guides by research questions described in the introduction section, the lessons learned are elaborated by using interviews with the co-founder. Findings: Research in this paper, ultimately suggest the emerging digital startups to follow the hypothesis-driven entrepreneurship framework as the structured approach to face the extreme uncertainty that typically faced by the startups. Research limitations/implications: Research in this paper explores the lessons learned only from one startup. Consequently, the lesson learned might not represented all the startups in Indonesia. Practical implications: It is expected that the lessons learned from this research can give positive contribution to increase the emerging digital startups success rate. Originality/value: This study academically explores the lesson learned especially from the emerging digital startups, following the hypothesis-driven entrepreneurship framework.
- Subjects
INDONESIA; LOCAL delivery services; NEW business enterprises
- Publication
Global Business & Management Research, 2019, Vol 11, Issue 1, p226
- ISSN
1947-5667
- Publication type
Article