We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
The Effects of Crisis Response Strategies on Relationship Quality Outcomes.
- Authors
Ki, Eyun-Jung; Brown, Kenon A.
- Abstract
This study investigated the effects of crisis response strategies on the attribution of an organization’s crisis responsibilities and relationship quality outcomes and determined the linkages among relationship quality outcome indicators. This study found that none of the tested crisis response strategies were helpful in reducing public blame surrounding the featured organization’s responsibility in the crisis. This study also found that the presence of crisis itself tends to negatively affect the relationship quality and that the publics examined were not influenced by the use of crisis response strategies.
- Subjects
CRISIS management research; CRISIS communication; BUSINESS communication; PUBLIC relations research; ORGANIZATIONAL behavior research; SOCIAL psychology; ORGANIZATIONAL response
- Publication
Journal of Business Communication, 2013, Vol 50, Issue 4, p403
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/0021943613497056