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- Title
PRESIDENTIAL ADDRESS.
- Authors
SANTOS, ROBERT L.
- Abstract
A speech by the U.S. organization the Urban Institute chief methodologist and the organization the American Association for Public Opinion Research (AAPOR) president Robert L. Santos, delivered at the AAPOR annual conference in Anaheim, California, on May 16, 2014, is presented. He discusses the leadership role of AAPOR in public opinion research, technological advances in human interaction, and survey practices. He also discusses the concept of actionable insights, qualitative research, and public opinion polling.
- Subjects
SANTOS, Robert L.; PUBLIC opinion polls; AMERICAN Association for Public Opinion Research; HUMAN behavior research; SURVEYS; PUBLIC opinion
- Publication
Public Opinion Quarterly, 2014, Vol 78, Issue 3, p769
- ISSN
0033-362X
- Publication type
Speech
- DOI
10.1093/poq/nfu034