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- Title
NON-PRICE COMPETITION AND THE MEASUREMENT OF PRICES.
- Authors
Cox, Reavis
- Abstract
The article discusses and identifies a number of concepts in marketing research that fall into the category of non-price competition. The author notes that elements of competition other than the aspect of price include issues of product quality, methods of customer service, product styles, advertising strategies and innovative techniques in salesmanship and selling. Also discussed are a number of issues surrounding the distinction between production costs and selling costs and the implications both hold for the producer and the consumer.
- Subjects
COMPETITION; PRICES; INDUSTRIAL costs; CUSTOMER services; SELLING; ADVERTISING; SALES promotion; MARKETING strategy; PRODUCT quality; PRODUCT differentiation
- Publication
Journal of Marketing, 1946, Vol 10, Issue 4, p370
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1245619