We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
The Comprehension of Announced and Written Tv News.
- Authors
Kósa, István; Ambrus, Zoltán; Zsigmond, Csilla
- Abstract
The authors of the study examined the comprehension of announced and written TV news in laboratory conditions. In the experiment there were presented 16 items of news structured in four categories. They were presented as announced and written news. We measured the efficiency of news comprehension with complex methods. The thirty - nine volunteers who took part in our experiment were devided into two groups: listeners of the announced news and viewers of the written news by chance. Our hypothesis, namely the better understanding and recollection of written news was not proved by the experiment. On the contrary, the understanding and recollection of announced news proved to be more efficient. These results are possibly due to the effect of the interference between the studio background and written news. It is likely that the verbal input meets the participants habits and practices concerning the media - use rather than the written input. The subjects' sex, age, residence, studies as quasi - independent variables do not have a statistically significant influence on news understanding. Between the level of empathy and the news understanding there proved to be no connection, which can be explained by the neutral content of the news and motivation of participants focused only on the cognitive information processing. We found out that there is a strong correlation between the level of verbal intelligence and the understanding of announced TV news. In the case of written TV news we found only a correlation as a tendency which suggests that news presentation in written form does not provide the necessary cognitive input for the subjects for an efficient information processing.
- Subjects
TELEVISION news consultants; PERFORMANCE evaluation; SEMANTIC memory; COGNITIVE interference; INFORMATION processing; STATISTICAL correlation
- Publication
Revista de Stiinte Politice / Revue des Sciences Politiques, 2009, Issue 24, p147
- ISSN
1584-224X
- Publication type
Article