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- Title
THE STRUCTURE OF OPTIMAL TRUST: MORAL AND STRATEGIC IMPLICATIONS.
- Authors
Wicks, Andrew C.; Berman, Shawn L.; Jones, Thomas M.
- Abstract
In this article we discuss trust in ethics and management as a qualified and conditional good, arguing that researchers should focus on optimal trust--a mixture of trust and distrust appropriate in most contexts, including business. Trust is an important part of strategic choice, and managers who develop optimal trust in relationships with stakeholders will improve firm performance. We offer a definition of optimal trust, develop propositions based on the definition, and include indicators managers might use to assess whether trust is optimal in relationships with various stakeholders.
- Subjects
MANAGEMENT ethics; TRUST; INTERPERSONAL relations; INVESTOR relations (Corporations); SOCIOECONOMIC factors; ARISTOTLE, 384-322 B.C.; GAME theory; PRISONER'S dilemma game; SOCIAL theory; BUSINESS ethics; SOCIOECONOMICS; PSYCHOSOCIAL factors; BEHAVIORAL economics; MANAGEMENT styles; ECONOMICS
- Publication
Academy of Management Review, 1999, Vol 24, Issue 1, p99
- ISSN
0363-7425
- Publication type
Article
- DOI
10.5465/AMR.1999.1580443