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- Title
A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases.
- Authors
Weijun Zheng; Leigh Jin
- Abstract
The objective of this paper is to understand the importance of mobile reputation systems in mobile users' app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users' purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems embedded in application stores play important mediating roles in mobile app purchase decisionmaking process and ultimately purchase satisfaction.
- Subjects
BUSINESS models; ECONOMIC aspects of decision making; CUSTOMER satisfaction; EMPIRICAL research; APPLICATION software
- Publication
Information Resources Management Journal, 2016, Vol 29, Issue 2, p37
- ISSN
1040-1628
- Publication type
Article
- DOI
10.4018/IRMJ.2016040103