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- Title
LET'S HAVE A CUP OF COFFEE? AN EXPLORATORY STUDY ON CONSUMER BEHAVIOUR IN COFFEE HOUSES.
- Authors
Traldi Fonseca, Marcelo; Tsai, Joana; Ishihara, Karina Andrea; Honna, Priscila Emi
- Abstract
The present work has the intention to discuss the consumer motivations to patronize coffee houses, identifying some important elements that influence this process. We verify their necessities and expectations, specially the social relation and interactions that these concepts of foodservice can promote.
- Subjects
COFFEEHOUSES; CONSUMER behavior; LEISURE; SOCIALIZATION; RESTAURANTS
- Publication
Impulso, 2005, Vol 16, Issue 39, p23
- ISSN
0103-7676
- Publication type
Article