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- Title
La modernización iconográfica religiosa dentro de un modelo de emprendimiento.
- Authors
Vélez, Estíbaliz; Briceño, Liceth; Chuico, Edwin
- Abstract
The project was focused on the iconographic analysis of the most representative religious images from Loja, Ecuador to apply on souvenirs and different products for sell, taking previous studies as reference about parallel cases centred around cultural rescue through design and entrepreneurship. We started with the iconography recognition, then continue establishing the main icon. In base to these results different styles of illustration where applied for modernize the traditional icon. The designs where selected for their creative features such as: representative and conceptual abstraction. A market study was made with the purpose to get results that show the pertinence to commercialize.
- Subjects
CULTURAL centers; ENTREPRENEURSHIP
- Publication
Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2021, Vol 9, Issue 17, p47
- ISSN
2339-7500
- Publication type
Article
- DOI
10.5565/rev/grafica.188