We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Health Reform in the United States: A Social Marketing Perspective.
- Authors
Lefebvre, R. Craig; Mayer, Robert N.; Scammon, Debra L.
- Abstract
The article discusses the U.S. Health Security Act of 1993 and health care reform from a social marketing perspective. The drain of health care expenditures on national economy is a driving force in policymakers' analyses of how to achieve fiscal responsibility and accountability in these turbulent times. In addition, 16 percent of Americans do not have health insurance. The Health Security Act has as its foundation the principle of universality. Other guiding principles of the Act include recognized savings in health care costs for families, businesses, and government, preservation of consumer choice, maintenance and enhancement of high quality health care delivery etc. In the Act Standard benefit packages were outlined, a payment system was proposed that included employer mandates to pay at least 80% of the average employee premium, the creation of health alliances was envisioned as a way to restructure the insurance marketplace, and premium caps and cost control mechanisms were presented.
- Subjects
UNITED States; HEALTH care reform; HEALTH policy; MEDICAL care; PUBLIC health; SOCIAL marketing
- Publication
Journal of Public Policy & Marketing, 1994, Vol 13, Issue 2, p319
- ISSN
0743-9156
- Publication type
Article