We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Remedies for Consumer Protection: Prevention, Restitution, or Punishment.
- Authors
Cohen, Dorothy
- Abstract
The article reports on one component of the legal process associated with consumer protection in the U.S. The author focuses on identifying the appropriate level of punishment for convicted perpetrators of deceptive acts related to the marketing of consumer goods. It is suggested that codes of conduct implemented by the U.S. Federal Trade Commission are no longer entirely effective as preventative measures. The inefficiency of corrective advertising regulations is examined. Class action lawsuits are also discussed.
- Subjects
UNITED States; CONSUMER law; CONSUMER protection; FALSE advertising; CORRECTIVE advertising; MARKETING; GOVERNMENT policy on advertising; ADVERTISING laws; CLASS actions; TRADE regulation; UNITED States. Federal Trade Commission; SOCIAL goals; PREVENTION; GOVERNMENT policy
- Publication
Journal of Marketing, 1975, Vol 39, Issue 4, p24
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297503900404