Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitlePRICING IN BIG BUSINESS.AuthorsSmith, Charles W.; Dunn, S. WatsonAbstractThe article presents a review of the book "Pricing in Big Business," by A. D. H. Kaplan, Joel B. Dirlam, and Robert F. Lanzillotti.SubjectsPRICING in Big Business (Book); KAPLAN, A. D. H.; DIRLAM, Joel B.; LANZILLOTTI, Robert F.; MARKETING literature; NONFICTIONPublicationJournal of Marketing, 1959, Vol 23, Issue 4, p462ISSN0022-2429Publication typeBook ReviewDOI10.2307/1247419