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- Title
16. MARKETING OF SPECIFIC GOODS AND SERVICES.
- Authors
Banks, Seymour; Sevin, Charles H.; Holloway, Robert J.
- Abstract
The article presents several abstracts related to research in marketing, specifically focusing on the field of marketing of industrial goods. Some of the articles include "Construction: Unexpected Boom," "The Dynamic Market for Capital Goods," and "Consumer Durable Goods Markets."
- Subjects
DURABLE consumer goods; INDUSTRIAL marketing; INDUSTRIAL equipment; COMMERCIAL products; INDUSTRIAL goods; MARKETING research; CONSTRUCTION
- Publication
Journal of Marketing, 1955, Vol 19, Issue 3, p276
- ISSN
0022-2429
- Publication type
Abstract