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- Title
COMERCIO ELECTRÓNICO EN MÉXICO: UNA VISIÓN DEL USUARIO.
- Authors
GARCÍA LÓPEZ, GUSTAVO LORENZO
- Abstract
This work is born from the intention to communicate the experiences in the use of electronic commerce and the perception of online stores in Mexico by the author and at the same time contrast this vision with a brief survey of the use of electronic commerce by others users This study does not focus on the sales of online stores, but on the perception of these by the users, their payment methods, their returns schemes, the prices of the products, the quality and efficiency of the products. shipments, information on cataloged products, ease of use of store applications and customer service. It also presents a first approach to the evaluation methods in the quality of electronic commerce and online stores.
- Publication
Revista Ciencia Administrativa, 2018, p330
- ISSN
1870-9427
- Publication type
Article