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- Title
Relational and competence perceptions of presidential candidates during primary election...
- Authors
Pfau, Michael; Diedrich, Tracy
- Abstract
Examines the way that presidential primary campaigns influence initial formation and subsequent development of voters' perceptions of candidates in contested primaries featuring lesser known candidates. Relational perception of candidates; Perceptions of candidate competence; Television's transmission of person perception cues; Implications.
- Subjects
UNITED States; VOTING research; PRIMARIES; PRESIDENTIAL candidates; PUBLIC opinion; PSYCHOLOGY
- Publication
Journal of Broadcasting & Electronic Media, 1993, Vol 37, Issue 3, p275
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838159309364222