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- Title
Changing Landscape in the Indian Automobile Market: Induction of Electric Vehicle Segment.
- Authors
Verma, Manisha; Verma, Aman
- Abstract
This paper aims to study and appraise the current induction of electric vehicles in the Indian automobile market. In order to accomplish this intent, a rigorous analysis has been carried out to explore the perceptions and current expectations with respect to Electric Vehicles and its potential for future as an upcoming mode of transport. To understand the level of awareness and knowledge of consumers and a careful analysis has been made on the impact and hurdles of switching to EVs effectively using a questionnaire. Total 152 responses were found valid and complete for analysis. This study enables to understand and explore the parameters that would lead to change in adoption of electric vehicles in changing Indian ideologies. The findings highlight both the weaknesses and the potential of electric mobility as well as the subtleties of how electric vehicles have evolved over time and how the state-of-the-art has changed. Conclusively it has been found that there is still a long way to go and many other factors to work upon before we can make a complete switch.
- Subjects
ELECTRIC displacement; AUTOMOBILE marketing; LANDSCAPE changes; ELECTRIC currents; ELECTRIC vehicles; CHOICE of transportation
- Publication
Turkish Online Journal of Qualitative Inquiry, 2021, Vol 12, Issue 9, p8401
- ISSN
1309-6591
- Publication type
Article