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- Title
ÉTICA E CÓDIGO BUSHIDÔ PARA UMA CONDUTA EMPREENDEDORA.
- Authors
Felisberto, Bruno Gomes; Watanabe, Melissa; Gianezini, Miguelangelo; Mueller, Rafael Rodrigo; Coelho Lopes, ,4Gisele Silveira
- Abstract
The cultural and social environment in which we live shapes the behavior and attitudes of society. This behavior also occurs in organizations, locus where until recently, only the profit maximization was the guiding principle. However, there are historical examples that contradict this principle. Focusing on one of these examples, the aim of this study is to point out potential contribution to the bushido code of ethics, as beacon of entrepreneurial conduct. To develop this study was conducted prior literature characterized by a qualitative descriptive study and the data analysis method was a descriptive and purposeful research. The result of the study shows an ongoing aid effort in disrupting paradigms related to entrepreneurial orientation in business administration; with the support of the Japanese example apply bushido in the business and behavioral context of potential and existing entrepreneurs.
- Publication
Revista Pretexto, 2015, Vol 16, Issue 2, p50
- ISSN
1517-672X
- Publication type
Article