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- Title
NOVO CAPITALISMO: CRIAÇÃO DE VALOR COMPARTILHADO E RESPONSABILIDADE SOCIAL EMPRESARIAL.
- Authors
De Morais Neto, Siqueira; Pereira, Maurício Fernandes; De Oliveira Moritz, Gilberto
- Abstract
With the title "The Big Idea", Porter & Kramer launched the Creating Shared Value (CSV) in 2011. One of the assumptions of this theory is that humanity is moving into a new capitalism, the Shared Value Capitalism. Thus, this paper brings together the concept of Drucker (1993) of Post- Capitalist Society to substantiate, what is considered to be a historical period, which mankind is living today. Therefore, this article views the Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) as promoters of this new society based on knowledge. The method used was the literature review, where they were raised some numbers and ways to use the terms CSR and CSV in the literature through Google Scholar, which showed, that the CSV has been little published in the academy so far. At the end of the article, some possible results of this new capitalism are considered according to four categories, which were created based on this work and on the specialized literature: Environment, Society, Business and Government.
- Subjects
CAPITALISM; SOCIAL responsibility of business; HUMANITY; BUSINESS enterprises &; the environment; BUSINESS valuation
- Publication
Revista Pretexto, 2012, Vol 13, Issue 3, p72
- ISSN
1517-672X
- Publication type
Article