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- Title
Consumo e interacciones de las noticias publicadas en redes sociales por los diarios españoles y europeos.
- Authors
Mañas-Viniegra, Luis; Sierra-Sánchez, Javier; López-Cepeda, Ismael
- Abstract
In a context of declining readership over the last decade when nearly half of young people never read, social networks provide traffic to online published news stories and possibilities for greater interaction with audiences. For this reason, a quantitative and qualitative analysis is being carried out with regard to content published on social networks by the ten principle Spanish and European newspapers, in which the greatest amount of interaction is found in the section related to Culture, Society and Events, highlighted by the performance of El País and La Vanguardia on social networks when compared to European newspapers. Affinity with the topics published is more important than quantity, and access to digital newspapers through WhatsApp is growing as a result of the need to take advantage of the potential of Instagram stories, for which it will be necessary to adapt the narrative.
- Subjects
INTERNET traffic; SOCIAL networks; ONLINE journalism; AUDIENCES; NEWSPAPERS
- Publication
Trípodos, 2019, Issue 45, p135
- ISSN
1138-3305
- Publication type
Article